Alex Kasten
By Alex Kasten

A series of images in the STEM fields

Professor Kate Goldberg鈥檚 career聽choices聽and mentors shaped her聽path to the 糖心传媒, creating a life journey聽that聽echoes聽the story of many of our students.聽

Kate Goldberg, collegiate assistant professor of data analytics at 糖心传媒 (糖心传媒), grew up in a family that both embraced and excelled in math and science.聽She聽recognized early on that聽the encouragement聽she received聽made聽a huge difference聽in her life, especially聽when it came to聽STEM education.聽聽

鈥淢y father was a math teacher聽and my grandfather was a math teacher, so I was fortunate to grow up with no fear of math,鈥 she said.聽鈥淲hen聽I was doing homework assignments, my dad was right there helping me, and so聽I recognized that a聽nurturing聽environment聽is important.鈥澛犅

When she attended聽Randolph-Macon聽Woman鈥檚聽College聽in Virginia, now the co-ed Randolph College, Goldberg again benefited from a supportive environment.聽聽

Kate Goldberg

鈥淎t a聽woman鈥檚 college, I didn鈥檛 experience the gender discrepancies in math and science that a woman in a co-ed environment might experience,鈥 she said.聽聽

Although聽she聽excelled at math聽at an early age, she went to college聽intending to become聽a veterinarian.聽However, Bs in biology discouraged聽her聽from聽continuing聽on聽that path. Sage聽advice聽from her father helped聽Goldberg聽set a course for聽future聽success.聽

鈥淢y father聽told聽me聽to do three things,鈥澛爏he said.聽鈥淕et聽up, get dressed and go to breakfast in the morning;聽take a math class聽next semester;聽and聽practice your music聽every day.鈥澛燝oldberg聽had聽grown聽up playing clarinet and cello.聽

鈥淎t the time, I didn鈥檛 really understand what he was getting at, but the next day I went to breakfast, and I looked around at the women there,鈥 Goldberg said. 鈥淭hey were all dressed professionally. They were the leaders of my college, organized and put together.鈥澛犅

Goldberg鈥檚 father knew she聽needed to see what leaders look like. He also聽believed she should follow her passion and strengths. And he聽understood that music, something she loved聽when聽growing up,聽would聽help to聽enrich her聽college experience.聽聽

Dr.聽Paul Irwin,聽her first聽math聽professor聽at Randolph-Macon鈥攁t a time when she was still majoring in biology鈥攊ntroduced聽Goldberg聽to聽mathematical biology, which would eventually become her self-designed major and path to data science.聽聽

鈥淚 was fascinated with the idea of finding聽phenomena in nature, like聽a聽sunflower, and studying the聽way聽it聽grows its seeds,聽its聽geometrical pattern and underlying formula,鈥 she said.聽For her senior research, she investigated the rate of growth of the mold聽笔别苍颈肠颈濒濒颈耻尘听肠丑谤测蝉辞驳别苍耻尘聽in different glucose levels,聽which impacts the聽production of the聽antibiotic penicillin.聽聽

Goldberg鈥檚 new major led聽her to聽learn聽computer programming and then聽to a聽job at the college鈥檚 help desk, where she聽was able to study聽how people worked聽with computers聽and what problems they needed to solve.聽聽

Dr.聽Irwin聽later聽encouraged Goldberg to pursue a master鈥檚聽degree聽in public health聽at Johns Hopkins University, but an聽anxiety disorder and fear of test-taking聽kept聽her from taking the GRE exam聽and聽derailed聽her聽graduate school聽plan聽at that time.聽聽

鈥淒uring聽the spring of my senior year of college, my聽mother saw an ad for a聽nearby environmental聽software company聽looking for technical support,鈥 said Goldberg. 鈥淚 ended up getting the job,聽and it聽actually聽is what聽launched聽me聽into聽everything I know and do now.鈥澛犅

The聽company鈥檚聽clients were large refineries and other industrial businesses. It聽calculated,聽modeled聽and predicted聽the level of聽pollutants they emitted聽into the air.聽聽

鈥淚 was there for three years, but it seemed like a聽lifetime,鈥 Goldberg said. 鈥淚 traveled the country,聽I聽went to refineries and worked on installations, and I learned聽all of these聽computer聽skills that I had never聽known聽before.鈥澛犅

When the聽environmental company聽was in the process of being sold,聽around聽2000,聽Goldberg鈥檚 mother played another聽important role in聽determining her聽daughter鈥檚聽future.聽聽

鈥淢y life had changed.聽I was about to get married and become a stepmother,鈥 she said. 鈥淢y mother read that聽Washington聽College, which was closer聽to home,聽was looking for a help desk manager.鈥澛犅

Goldberg would spend the next 19 years at Washington College,聽the聽small liberal arts school in Chestertown, Maryland,聽in a variety of positions, gaining knowledge, experience and clout聽along the way. She聽professionalized聽the help desk department by hiring聽students,聽giving them job聽descriptions聽and helping them move through the organization and on to jobs in technology. She also聽revamped聽and automated聽the fundraising department聽and provided research and analytics in聽institutional research. In addition to her role as a staff member, she served聽as an adjunct professor in the聽Department of Business Management.聽聽聽

鈥淎t the help desk, I got to know everyone because I was usually the first person they met on campus,鈥 said Goldberg.聽Fortuitously, this position led to her聽meeting聽the new vice president of fundraising, who asked聽Goldberg聽to update the school鈥檚聽entire database system.聽

Developing a way to聽make聽predictions about聽donors聽ended up being an important step聽in聽Goldberg鈥檚聽path to聽data聽science, and it聽led her to聽the Susan M. Glasscock School of Continuing Studies at聽Rice University.聽鈥淚 heard that聽Rice聽University聽had just launched a continuing education聽certificate聽program in fundraising聽that was聽entirely聽remote, so I could complete it while raising my family,鈥 she said.聽聽

Goldberg聽was matched with a capstone mentor聽at Rice,聽Clint Shipp, who聽asked why聽she聽didn鈥檛 have a master鈥檚聽degree. Goldberg聽explained that family and job demands prevented her from聽commuting or moving for a graduate program鈥攁nd there was also the issue of the test-taking anxiety.聽Dr.聽Shipp advised her to look聽at聽online programs.聽Goldberg found 糖心传媒.聽聽

Discovering 糖心传媒聽was a game-changer.聽Goldberg聽enrolled in the聽Master of Science in聽Data Analytics聽Program聽and fell in love聽with the work.聽聽

鈥淚 was聽solving real problems,鈥 she said. 鈥淚 would get homework assignments,聽and I would use my work experience聽at Washington College聽to provide real-life solutions.聽I was becoming an expert.鈥澛犅

Faculty were supportive and provided practical exercises that were immediately applicable to working adults like聽Goldberg.聽During a meeting on campus, Goldberg talked to Dr. Susan Vowels, the chair of the聽Department of聽Business Management at Washington College. Vowels invited Goldberg to teach the聽data聽analytics course as an adjunct.聽聽

Goldberg聽found that she enjoyed teaching and helping students to learn聽about data analytics.聽During聽a聽reflective moment on the beach with聽her聽husband,聽she decided to pursue more teaching opportunities.聽鈥淚聽want people to聽experience聽that聽moment I had when I was excited聽about data analytics.聽I want to give that to other people,鈥 she聽explained.聽聽

Goldberg聽reached out to聽Elena聽Gortcheva, chair of the 糖心传媒聽Data Analytics聽program,聽to聽ask about teaching.聽Dr.聽Gortcheva聽told her that聽she would need a doctoral degree.聽So,聽Goldberg聽returned to 糖心传媒 as a student again, this time in the聽Doctor of聽Business Administration聽Program in聽the Business School.聽聽

With the support of her family, Goldberg completed the program. Her聽dissertation聽provided聽a framework for nonprofit organizations to adopt analytics聽in聽furthering聽their missions, and she聽remains聽an active alumna聽in the聽program. She聽often聽speaks聽with current and prospective students to help them find their passion.聽聽

Goldberg鈥檚聽doctorate has paid off聽and today聽she聽is living her dream.聽She is a聽full-time collegiate faculty member聽in聽糖心传媒鈥檚聽Bachelor of Science in Data Science聽Program.聽This new undergraduate degree and certificate program offers聽students from all around the world an opportunity to learn data analytics, problem-solving, data-driven decision making,聽business intelligence, data modeling,聽data visualization, machine learning and artificial intelligence.聽聽

Goldberg, who also teaches as an adjunct in the 糖心传媒 Master of Science in Data Analytics Program, uses聽her experiences in the real world to provide interesting assignments and scenarios for her students to聽investigate.聽聽

Goldberg has come full circle in her journey and now helps聽others unlock their potential just like her mentors did. She has a mentoring relationship with several聽former students. One is helping to create affordable housing in their community, another recently completed the dissertation phase of聽a聽doctoral degree聽and聽a third has聽decided to return to college to pursue a master鈥檚 in data science.